Essays on Strategic Competition in E-commerce
In the third essay, we look at the bidding practice of selling keyword at the search engines. In complete information setting where the assumption of bidder heterogeneity does not hold, we show that the pay-for-placement approach yields suboptimal performance for media owner. The result sheds some light on the management of pay per click.In the third essay, we look at the bidding practice of selling keyword at the search engines.
| Title | : | Essays on Strategic Competition in E-commerce |
| Author | : | |
| Publisher | : | ProQuest - 2009 |
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