Internet Marketing for Information Technology Companies

Internet Marketing for Information Technology Companies

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While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.Created by Web researcher MarketTools, Zoomerang uses professionally designed templates that make it easy to create and customize surveys on anything from customer satisfaction to new product testing to event planning. My companyanbsp;...

Title:Internet Marketing for Information Technology Companies
Author: Barry Silverstein
Publisher:Maximum Press - 2001

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