Lifestyle Marketing

Lifestyle Marketing

4.11 - 1251 ratings - Source

This book helps marketers understand how to reach customers from children to tweens and singles to seniors.... in multi-attribute segmentation by the market research firm Claritas, Inc. and uses a rating index by zip code markets, referred to as PRIZM ... This title includes the aging baby boomers that live in the suburbs and are likely to buy a Mercedes.

Title:Lifestyle Marketing
Author: Ronald D. Michman, Edward M. Mazze, Alan James Greco
Publisher:Greenwood Publishing Group - 2003

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