Principles of Internet Marketing: New Tools and Methods for Web Developers

Principles of Internet Marketing: New Tools and Methods for Web Developers

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PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.People are no longer walking into car dealer a€œAa€ and saying, a€œMy Dad drove a Cadillac so show me a Cadillac please.a€ They are ... It can even include custom Web items like screensavers, wallpapers, ring tones, and MySpace elements.


Title:Principles of Internet Marketing: New Tools and Methods for Web Developers
Author: Jason Miletsky
Publisher:Cengage Learning - 2009-02-02
ISBN-13:

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