The economist intelligence unit guide to building a global image

The economist intelligence unit guide to building a global image

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And when we have the opportunity to do that wea#39;ll make use of the appropriate medium at the time. ... To start a corporate ad campaign in 1990 after being here 33 years or so is something that came out of our long experience here ... Case Example Honda: Overcoming the aquot;Outsidersaquot; Stigma The biggest image problem for the average Japanese company ... Whata#39;s more, the Accord coupe, one of Americaa#39;s top-selling cars, is made only in the United States, and thousands of them areanbsp;...


Title:The economist intelligence unit guide to building a global image
Author: Andrea Mackiewicz
Publisher:McGraw-Hill Companies - 1993-04
ISBN-13:

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